What's in this guide
How evaluation panels work
When a government agency receives tender submissions, they do not just have one person read them. They form an evaluation panel, usually three to five people, who independently review every submission against the same set of criteria.
Panel members typically include a project manager (who understands the work), a procurement officer (who ensures the process is followed correctly), and one or two subject matter experts. For larger tenders, there may also be a probity adviser watching the process to make sure it is fair.
Each panel member scores your submission independently before the group meets to compare notes. This means your response needs to be clear enough that someone who has never spoken to you can understand your capabilities just from reading the document.
The panel then meets to discuss their individual scores and reach a consensus. If there are significant differences in how two panel members scored the same submission, they talk it through and agree on a final score. The agency keeps records of every step for audit purposes.
Understanding weighted criteria
Every tender document includes a section called "evaluation criteria" or "assessment criteria." This tells you exactly what the agency is looking for and how much weight each factor carries.
A typical weighting structure looks something like this:
| Criterion | Weighting | What they are looking for |
|---|---|---|
| Relevant experience | 30% | Past projects similar in size and scope to this contract |
| Technical capability | 25% | Qualifications, equipment, methodology, key personnel |
| Price | 25% | Competitive pricing with a clear breakdown |
| Capacity and risk | 20% | Ability to deliver on time, insurance, safety record |
These numbers are illustrative only. Actual weightings vary significantly between agencies and contracts. Some tenders weight experience heavily while others prioritise price. The point is that the tender document tells you exactly where to focus your energy.
If experience is worth 30% and your response dedicates two paragraphs to experience but three pages to your company history, you have spent your effort in the wrong place.
"Value for money" does not mean cheapest
Government procurement in Australia is governed by the Commonwealth Procurement Rules (for federal) and equivalent state policies. All of them require agencies to achieve "value for money," which is the core principle behind every tender decision.
Value for money explicitly does not mean lowest price. It means the best outcome for the agency considering the whole picture: quality, reliability, risk, fitness for purpose, and price together. An agency can (and regularly does) choose a more expensive supplier because they demonstrated better experience, lower risk, or a more thorough understanding of the work.
This is important because many first-time bidders assume they need to be the cheapest to win. That is not how it works. If your price is reasonable and your response demonstrates strong experience and capability, you can beat a cheaper competitor who submitted a thin, vague response.
That said, your price still needs to be competitive. An excellent response priced 50% above the market will not win either. The sweet spot is a fair, well-justified price backed by a response that clearly demonstrates you can do the work well.
How to structure your response so evaluators can score it
Evaluators are scoring against specific criteria. The easier you make it for them to find the information they need, the better your scores will be. Here is how to structure your response:
- Mirror the evaluation criteriaUse the same headings the tender document uses. If they list four criteria, your response should have four clearly labelled sections matching those criteria. Do not make the evaluator hunt for the information.
- Answer the question being askedEach criterion is essentially a question. "Demonstrate relevant experience" means "show us projects you have done that are similar to this one." Answer that specific question directly.
- Use specific examples, not general claims"We have extensive experience in electrical maintenance" scores lower than "We completed switchboard replacements across 12 NSW school sites in 2024, valued at $180,000, delivered on time and within budget."
- Include evidenceReference letters, project photos, safety records, certifications. Attach them as appendices and reference them in your response. Evidence turns claims into facts.
- Keep it conciseMore pages does not mean a better score. A focused, 15-page response that directly addresses every criterion will outscore a rambling 50-page document every time.
What happens after evaluation
Once the panel finishes scoring, the process is not always over. Here is the typical sequence:
- Shortlisting (sometimes): For large tenders, the panel may shortlist the top 3-5 submissions and invite those suppliers to a presentation or interview before making a final decision.
- Clarification requests: The agency may contact you to clarify something in your submission. This is not necessarily a bad sign. They may just need to confirm a detail before they can finalise scoring.
- Reference checks: The agency may contact the referees you listed. Make sure your referees know they might get a call and are prepared to speak positively about your work.
- Recommendation and approval: The panel writes a recommendation report and sends it up for approval. Depending on the contract value, this might need sign-off from a senior delegate or executive.
- Award notification: The winning supplier is notified, usually by email. Unsuccessful bidders are also notified. On AusTender, the contract award is published publicly, including the winning supplier name and contract value.
How to request and learn from a debrief
If your submission is unsuccessful, you have the right to request a debrief. This is one of the most underused tools in government procurement. Most unsuccessful bidders do not ask for one, which means they keep making the same mistakes on the next tender.
A debrief is a conversation (usually a phone call or meeting) where the agency tells you how your submission scored, where you were strong, and where you fell short. They will not tell you who won or what the winning submission said, but they will tell you how you performed against the criteria.
How to request a debrief
Reply to the unsuccessful notification email and ask for a debrief. Keep it simple: "Thank you for letting us know. We would appreciate a debrief on our submission so we can improve for future opportunities." Most agencies will accommodate this within 2-3 weeks.
What to ask in the debrief
- How did we score on each evaluation criterion?
- Which areas were strongest?
- Where did we lose the most points?
- Was there anything missing from our submission that would have improved our score?
- Were there any compliance issues?
- Is there anything we could do differently next time?
Take notes during the debrief and update your capability statement and tender template based on what you learn. If an evaluator says your experience section was too vague, add more specific project details next time. If they say your pricing breakdown was unclear, restructure it. Each debrief makes your next submission stronger.
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